
Welcome — I’m Griffin, the founder of Clean Choice Concierge. I help people upgrade their everyday products and live cleaner, healthier lives with confidence and ease.My journey started simply: I didn’t feel great, and no one could explain why. I grew up eating the most normal foods you’d find in any grocery store — nothing extreme, just the typical products most of us grew up with. But by my late teens, I could feel that something wasn’t working for my body.A trip to Whole Foods opened my eyes to a world of different ingredients and approaches to wellness. What started as a personal curiosity turned into a deep dive into labels, sourcing, and what actually goes into the products we use every day. Over the last 15+ years, I’ve become a self-taught researcher, comparing brands, reading studies, and learning which products truly support health — without relying on marketing claims.One of the most meaningful chapters of this journey was supporting my father through lymphoma. I helped him make gentle but powerful changes to his home and daily products, and he’s now been cancer-free for over a decade. That experience taught me something I’ll never forget: small choices in our environment really do matter — and we don’t have to change everything overnight to see a difference.Today, I work with people who want better options but feel tired of researching, second-guessing, or trying to decode long ingredient labels. I don’t believe in throwing away everything or doing it all at once. I believe in smart swaps, done at your pace, based on your lifestyle, needs, and budget.Using this knowledge to help others genuinely brings me joy. I love turning something overwhelming into something empowering — and I hope you feel that care in every recommendation I share.I’m not a doctor — I’m a guide. If you want cleaner, higher quality products but don’t know where to start, I’m here when you’re ready.Swap smarter. Live cleaner.— Griffin
Clean Choice Concierge
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